About the Work
Website: www.sinnrtights.co.uk
For SINNR Tights, our focus at CJB Marketing was to create a bold, high-impact visual identity that reflects the brand’s core values, confidence, strength, and unapologetic style.
This wasn’t just about taking photos. It was about building a complete visual foundation that the brand could grow on.
Photography That Sells the Product
We planned and executed a full-scale photoshoot designed to showcase the SINNR Signature range, including 80, 100, and 200 denier tights, with a clear focus on quality, fit, and real-world wear.
Our approach included:
Direction and coordination of a multi-model shoot
Capturing a wide range of poses, angles, and lighting styles
Producing over 700 high-quality images for use across web, social, and marketing campaigns.
Ensuring representation of real body types to reflect the target audience.
Every image was created with purpose, whether for product pages, social media, or promotional campaigns.
Design That Builds a Brand
Beyond photography, we developed a consistent and recognisable visual style across all brand touchpoints.
This included:
Clean, modern product presentation for eCommerce use
Social media-ready graphics and promotional assets.
Visual consistency across website and marketing materials
Strong emphasis on contrast, texture, and product clarity.
The goal was simple: make the product stand out immediately, while reinforcing a premium, confident brand identity.
The Approach
Everything was built around real content and real quality.
No over-editing. No misleading visuals. No artificial representation.
Instead, we focused on:
Authentic imagery that reflects how the product actually looks and fits.
Clean, professional design that enhances, not distracts from the product.
Creating a reusable content library to support long-term growth.
The Result
SINNR Tights now has a powerful bank of visual content that supports its launch, strengthens its branding, and gives it the tools needed to compete in a highly competitive market.
From product listings to social campaigns, every visual element is aligned, consistent, recognisable, and built to convert.